October 26th, 2016

Accelerating Big Data Success with the Center of Excellence (COE) Model

Today Criteo Lab’s Justin Coffey will be presenting a high-level overview of the history of the Analytics Stack at Criteo.  I’ll discuss where we came from and how we came to build what we have today in collaboration with Analysts.  While we’ve largely addressed issues with data volume and velocity, I’ll dig into two topics that are much less frequently touched upon and a clear work area for us: keeping up with the variety of data and an ever increasing number of highly active analytic and reporting users.

October 25th, 2016

Criteo Launches A New Approach to Search With Criteo Predictive Search

NEW YORK – October 25, 2016 – Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced the launch of Criteo Predictive Search, a groundbreaking product that brings the Company’s proven, performance-based approach to Google Shopping. Criteo Predictive Search, available immediately in the US, offers an automated, end-to-end solution, based on powerful machine-learning, that eliminates guesswork and systematically improves results from Google Shopping using precise, predictive optimization across every aspect of the campaign.

Early adopters of the new solution, who have taken part in beta tests, have seen as much as a 22-49 percent lift in revenue at constant cost. These clients include 30 of the leading U.S. retailers, such as Revolve Clothing, Teleflora and Camping World.

Search is the largest digital channel for marketers, garnering 45 percent[1] of digital ad spend with Product Listing Ads comprising 21 percent1, making the ad tech side of the industry prime for disruption.  Marketers are actively seeking more impactful solutions to reach their target consumers. Criteo’s unique approach to search offers the first end-to-end solution on the market for Google Shopping, delivering performance at scale.  With increasing competition in the Shopping channel, retailers are losing out on significant opportunities as a result of the extensive time it takes to realize gains from manual, reactive optimization approaches.

October 24th, 2016

Open Source at Criteo

Criteo is committed to contributing to the open source community.

We use ample open-source software internally (Cassandra, Chef, Couchbase, Gerrit, GitLab, Graphite, Hadoop, Kafka, …).
We publish the tools we believe to be of general interest, and contribute bug fixes and improvements to the open-source software we use.

Our projects are split between two GitHub entities:

October 24th, 2016

Interviewing at Criteo: Just do it!

Being interviewed for a job is always a stressful experience. Trust me, even for a recruiter, it is tough!

It takes courage to voluntarily go out there to be challenged and evaluated. As an R&D Recruiter, I often hear candidates stating : “the process is too long, I am busy”, “I am not good enough to succeed  at Criteo’s technical interviews”, “I have been working for 10 years for the same company and I would have to prepare hard, etc…

Well, well, well… It might not be the right time for you to interview but I can tell you a few things

October 17th, 2016

Europython 2016: a rundown of our presence at this year’s conference

EuroPython is a generalist conference around the Python programming language. Started in Belgium in 2002, it has the particularity of being organized by volunteers and moving its location regularly around Europe. This year, for the 2nd time, it took place in Bilbao, Spain between the 17th and 24th of July.

One unique feature of this conference is that: the talks selection is mainly based on attendees vote and the recordings of the talks are freely available to anyone during the event (via streaming) and after (see here).

October 14th, 2016

Criteo to Acquire HookLogic – Strengthening its Performance Marketing Platform

New York – October 4, 2016 – Criteo (NASDAQ: CRTO), the performance marketing technology company, today announced it has signed a definitive agreement to acquire HookLogic.  The acquisition of HookLogic and its leading advertising exchange for brands will strengthen Criteo’s performance marketing platform.

“With HookLogic’s acquisition, Criteo is adding a complementary performance marketing solution to its portfolio, focusing on delivering more value to brand manufacturers and retailers alike,” said Eric Eichmann, CEO Criteo. “We are excited to help develop the HookLogic platform with our own sophisticated technology and to bring their solution to marketers across the globe.  Jon and his team at HookLogic are some of the best minds in performance advertising and we are thrilled to welcome them to the Criteo family.”